Transmorphers: More than Meets the Eye!

My wife and I were sifting through my mother-in-laws movie collection for something to watch when Sunny found a particularly deceiving title, "Transmorphers". It's cover actually resembled another recent blockbuster, but I don't remember seeing the advertisements for this one. That's because there were no ads. This one was a low-budget piece of crap film that they made solely for three audience types:

1. The elderly buying gifts for their grandkids
2. People in a huge hurry (my mother-in-law's situation)
3. Immigrants
   

These little straight-to-video gems are going to become less-and-less sellable. Not because there won't always be a large immigrant population pushing these things at swap meets, but because more and more movie sales will come from online. Let's explore:

Apple TV
Apple's recent consumer electronics genius is that they design great products and then give you a full delivery system to fill your electronics up. Most are familiar with the iTunes and iPod method. iTunes delivered music in a convenient model to their 1st generation iPods. With the advent of the video iPod, iTunes moved into television shows. People loved spending a half hour watching episodes of The Office, but 2 hours watching Office Space wasn't as big a hit. So Apple introduced Apple TV. The purpose of this devise is to allow you to use the iTunes format you are familiar with and deliver it to an appliance that's tied to your home entertainment system... a system you already watch movies with. If there is only going to be one winner in electronic movie distribution, your best bet is Apple.

Netflix
I am a huge Netflix fan. I hated walking up and down the isles at Blockbuster judging movies by their covers. Netflix has an elaborate recommendation system based on your feedback. If you don't trust their recommendations, you still have the reviews of the Netflix customers. Netflix has a digital download system that works pretty well, but the selection is limited and it's streamed to your computer. If you are a Netflix customer, you get this included as a part of your service. Give it a shot and let me know what you think.

Amazon Unbox'd
One of my favorite companies ever launched a video download service called Amazon Unbox. I'm bias to bet on success with Amazon. Amazon has amazing sales power and has a die-hard audience of reviewers that will help steer people in the direction of good movies vs. transmorphers.

Proof that I'm Right
Meet Duane. Duane is the only guy on Amazon who wrote a review for Transmorphers. He gave it 2 out of 5 stars. His review was called, "Could Have Been Worse". Here was the first paragraph of his review:

"When I saw this movie first listed, I thought that some one had misspelled 'Transformers' for the title. But, it turned-out to be a separate film entirely. Being curious, I decided to invest the 86 minutes of my night off to watch it."

Genius.